— PROJECT NAME

LinkedIn Ad Campaigns

— ROLE

Designer

Project Coordination

The Client:

ORBCOMM is a global technology company that helps transportation, agriculture, and industrial businesses track and manage their assets. Our team supported their marketing efforts through campaign-specific LinkedIn ads.

The Process:

I designed static LinkedIn ads tailored to each campaign, working closely with our content and automation teams. My responsibilities included creating visual concepts, preparing final assets, and managing feedback cycles to meet campaign deadlines and brand standards.

For several campaigns, I also supported the design of complementary landing page images.

The Campaigns:

1. Trailer Visibility – North America

Targeted fleets across the U.S. and Canada. Ads focused on equipment tracking, uptime, and improving operational awareness for logistics teams.

Landing page visuals were also created for this campaign.

2. Surface Transportation – EMEA

Created for a European audience in the transportation sector. I designed clear, focused visuals that supported the campaign’s messaging around visibility and performance.

I also contributed landing page graphics for the campaign.

3. Agrishow Sign-Up – Brazil

Promoted ORBCOMM’s presence at Agrishow, a major agriculture expo. The visuals were designed to drive booth sign-ups with event-specific messaging.

4. Oil & Gas – Section under construction

The Result:

The campaigns launched on schedule and aligned with ORBCOMM’s brand and messaging goals. The LinkedIn ads helped support lead generation and awareness across North America, EMEA, and Brazil — with select campaigns reaching over 50,000 impressions within the first few weeks.