— PROJECT NAME

Freight Canvas Branding

— ROLE

Web Designer

Motion Designer

The Client:

Freight Canvas is a logistics software platform that connects fleet owners, brokers, and shippers in emerging markets. It offers real-time capacity data and fleet management tools to improve efficiency and reduce costs.

The Process:

1.🔍 Research 2.🛠️ Brand Dev. 3.✏️ Logo Creation 4.🖥️ Website Redesign 5.📽️ Video Prod. 6.✅ Monitoring

Logo Creation:

Every brand needs a solid starting point. For Freight Canvas, that started with the logo — a clean and modern design that reflects their vision for a connected, efficient logistics ecosystem. The logo represents collaboration, clarity, and innovation, serving as the benchmark for all their visual branding efforts.

I focused on creating a design that was recognizable at any size, balanced in form, and flexible enough to scale across all platforms — from their website to their digital tools.

Brand Voice:

A brand isn’t just visuals; it’s how you communicate with your audience. For Freight Canvas, I established their brandscript — the core narrative that defines who they are, what they offer, and why it matters.

This voice strikes a balance between professional and approachable, speaking directly to their audience of shippers, brokers, and carriers.

It positions Freight Canvas as a reliable guide, helping customers shift from fragmented and inefficient processes to a confident growth.

Web Design:

To bring the Freight Canvas story to life, I designed and built their website using Figma for prototyping and Webflow for development. Additionally, I created all the supporting graphics.

The site is clean, user-friendly, and focused on helping visitors quickly understand Freight Canvas’ offerings.

From the homepage to features, every element was built to guide users toward solutions — whether they’re any user category.

Figma mockup can be viewed here

Explainer Video:

To simplify their value proposition, I created a concise explainer video.

Using clear visuals and straightforward text, the video introduces their tools, network benefits, and impact on operations.